Social Publishing Engine: Glipho
Posted by KatieSoo
Many writers depend on their blog as a source of income. How? Smart SEO, ads, and lots of traffic. More traffic means a higher probability page ads will get clicks, and the more people who see your content, the more you’re making an impact on the topic you’re writing. To achieve this, a word we love throwing around is content amplification — but what does ‘amplification‘ really mean?
Simple. It means taking your existing content and leveraging social tools and paid strategies to increase your potential reach and push your content in front of people who are most likely:
- interested in reading it
- will share, RT, repost content
- subscribe or follow someone like you
I mean, let’s face it. If the goal of creating sticky content is for it to be engaged with and shared — what good is your content doing you if no one else is reading it, amirite? Take a social publishing tool, Glipho, for example. Their objective is to help bloggers gain additional views on posts, old and new. By simply exporting what blog posts I’m interested in sharing on my profile, it’ll provide another platform where readers interested in food topics can see and follow my work.
Glipho also makes finding niche bloggers faster and easier. As a writer, you become a part of a supportive community who follow and comment on your work. We all know how difficult it can be when searching for reviews or blogs on things you’re interested in… and no one really wants to ever click on page 2 of Google. It’s actually nice to be able to scroll through multiple topics and find what you need, all in one place.
Glipho isn’t exactly a social network for bloggers (yet), but I wouldn’t be surprised if this was an objective on their 2013 roadmap. Their site is user-friendly and everything is dummy-proofed…. granted, if you don’t know the importance of a blog title need a tip for that — you may want to keep your day job.
Considering Glipho is relatively new, it’s a great time for those who are interested in testing out a social publishing tool to give it a shot. Who knows, you might even be able to amplify your content reach and/or optimize your current writing style and blog based on community feedback.
If you’re curious how I stumbled across these guys, they actually reached out to me via Instagram to join. Would you try this publishing engine? While you noodle on that, don’t forget to check out my Glipho page here and subscribe . ;-)
My Glipho page: http://glipho.com/katie
P.S. Don’t take my word for it — see what their CEO, Roger Plane, has to say about it here.